The Royal Ontario Museum (ROM), Canada’s largest and most iconic art institution, needed to appeal to a more diverse and younger audience. Its new visual identity was designed to capture 13 million moments in time—bones, beasts, butterflies, portraits, sculptures, textiles, and more—spanning the past 4.2 billion years. Each object, artifact, and piece of art is like a single stitch in the vast timeline of our shared history, helping people understand the past, make sense of the present, and come together to shape the future.