Canada-based Enbridge Inc. is a leading energy delivery company in North America. Enbridge’s 2014 Safety Report was designed to inform landowners about the company’s performance and progress related to its operational safety. Driven by openness and accountability, the challenge was to explain safety-related statistics and information in a relatable and engaging way. Using a tabloid format, the report mixes clean and colourful typography and illustrations to present the hard numbers and facts in a way that the general public can easily understand and appreciate.