A small artisan community in Peru needed help transforming their handmade knit goods into a modern fashion brand ready for the global market. The new brand was built from the ground up—including naming, wordmark, brand story, lookbook, promotional materials, and retail tags. Qoñi, meaning “warmth” in the region’s native language, helps customers discover a world of warmth.

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Chief Creative Officer Judy John
Creative Director Lisa Greenberg, Ryan Crouchman
Designer Marcelo Hong, Peter Lee
Copywriter Jessica Mori
Photographer Saty + Pratha